Shafiq Rana
Step Footwear, one of Bangladesh’s popular homegrown footwear brands, has unveiled 56 new products across four categories, combining contemporary designs, comfort and innovative features.
The new products were launched at a grand event held on Monday at Dhaka Regency Hotel in the capital. The latest collection includes Airwalk, Lafiye Slide, Speedy Slide and Color Slide, featuring modern technology, innovative designs and international-quality materials.
The company said the new products have been developed to provide customers with greater comfort, durability and style. As part of the expanded collection, Step Slide, which was previously designed mainly for boys, is now also available for girls, giving customers a wider and more inclusive range of choices.
Step Footwear Chairman Abdus Sattar, Managing Director Shamim Kabir, Director Tanzina Anwar Kabir, actress Nusrat Faria, brand ambassador and actor Tausif Mahbub, senior company officials, business partners, media representatives and invited guests attended the event.
During the programme, actress Nusrat Faria signed an agreement with Step Footwear to participate in various promotional activities of the brand.
Speaking to journalists, Managing Director Shamim Kabir highlighted the features and quality of the newly launched products, including their modern technology, innovative designs, comfort and practicality. He also discussed changing fashion trends and the company’s future plans.
Nusrat Faria said she was delighted and proud to be associated with a popular homegrown brand like Step Footwear.
“I place great importance on product quality, design and customer trust. I am particularly impressed by the excellent combination of contemporary design, comfort and quality offered by Step Footwear’s new products,” she said.
Tausif Mahbub said he had been associated with Step Footwear for a long time and praised the brand’s continuous improvement in product quality and design.
“This year’s new collection also offers an impressive combination of contemporary fashion, comfort and quality. I believe these new products will meet customers’ expectations while adding a new dimension to their personal style and confidence,” he said.
Shamim Kabir said Step Footwear develops its products by considering customers’ needs, preferences and evolving fashion trends.
“Our goal is not simply to make footwear; it is to enhance the everyday lives of our customers by providing them with comfort, confidence and style,” he said.
He said customer trust and affection had driven the brand’s growth and expressed the ambition to strengthen that trust and establish Step Footwear as a globally recognised brand beyond Bangladesh.
“The launch of our new product range marks another important step forward in that long-term journey,” he added.
Ad Sign, a leading advertising agency in Bangladesh, managed the overall event.
News Published By:
Bangladesh Diary
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